There are lots of product branding tactics, for example, those in conservative information media to online, and are often used by some marketers to improve product branding. But the most important problem is the failure to implement it. Remember, brand awareness is important before someone’s magnetic attraction is formed to buy your product. For example, brand awareness is like an introduction, without a broad introduction, there is no big enough closing opportunity.
Below are branding tactics and examples that you can apply to create brand awareness step by step and generate more customer satisfaction:
— Create Your Product Logo
Possibly a large number of symbols is an important point for large companies, but it turns out that this is not true because it is an important symbol for new companies, new businesses, to online stores that are just starting. Product and business logos are very useful for someone to remember your store through visual images, so you can use the Photoshop graphics software or manually draw, painted conservatively, and then scanned for scanning on a PC or laptop.
— Take advantage of the huge marketplace
The marketplace branding strategy is one of the most common tactics for startup businesses. The use of the marketplace is very good in supporting visitors and product introductions in cyberspace, there are various examples of market places such as Tokopedia, Bukalapak, Shopee, and others. So a businessman is required to be sensitive in responding to changing times, if he does not participate in the use of technology, it will affect the merchandise he has.
The interesting thing is that the product you have is not known by the wider community and does not reach a satisfactory closing. The way you have to do is to register for the marketplace, go to tokopedia.com, continue to fill in some of the data you have, and upload your finished product logo. After the registration process is complete, fill in your merchandise window, make a very attractive image so that it can be easily recognized by potential customers.
— Marketing Using Social Media
Product branding tactics on social media are indeed needed, considering that social media users have almost increased, in fact almost everyone has. For companies that have just increased their business, it can be used to enhance individual branding or corporate identity. The digital marketing strategy on social media that you need to do is to take one of them, for example, Instagram.
In this case, the media that will be taken is Instagram and the content in which is a video or image, so at least you have to upload that type of content. Use a ready-made logo for your Instagram profile, and start by uploading content, following multiple people, connecting with someone using the DM feature, using a hashtag (#) targeting with your merchandise.